let ter from the publisher
continuing
education
By DaviD GesualDo
you and i have been in this business long enough
to know that maintaining a happy, productive staff
requires support. it doesn't matter whether they work
on the lot, in the showroom, in the fnance offce or the
service lanes. it doesn't even matter how long they
have been part of your dealership's family. They rely on
you to get through the week, the month, the year.
The support you offer takes many forms. you give
them fexibility when they need it. You promote them
when they deserve it. you sign their paychecks.
When We asked
What dealers
should expect
from trainers,
they used Words
like "honesty,"
"integrity" and
"accountability."
they Want to be
trusted, as We
all do, and they
knoW they have
to earn it.
That brings us to training. Not akin to paychecks
and promotions, you say? i disagree. The right
trainer will light the path toward higher income and
more advancement. it happens every day.
With that in mind, i welcome you to "Training Matters,"
a special supplement to Auto Dealer Monthly and F&I;
and Showroom magazines. This project was several
months in the making. To fll these pages, we reached
out to trainers all over the country. We asked them a
series of pointed questions, and they didn't hold back.
in fact, our sources were so forthcoming, it's easy to
forget that they make a living by sharing their secrets
for success on a dealership-by-dealership basis. No
matter. ultimately, they're in the business of helping
you grow our industry and drive it forward.
They accomplish that goal by acting as true partners —
lifelong partners, in many cases — to their dealer clients.
When we asked what dealers should expect from trainers,
they answered in terms of performance, revenue and
repeat business. But they also used words like "honesty,"
"integrity" and "accountability." They want to be trusted,
as we all do, and they know they have to earn it.
So please enjoy "Training Matters." I know you will fnd
something in these pages you can use to improve your
operation. and if you like what you read, reach out to the
trainer and let them know. They appreciate your support.
David Gesualdo
Publisher, Auto Dealer Monthly
and F&I; and Showroom
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