seeing the spoils of their success and
knowing i played a small part in it."
constant follow-up from clients tells
Don reed that he has succeeded in
working beyond the constraints of an
"outside expert" as well. "We have
trained with over 700 dealers and
have conducted workshops for over
1,000," says the ceo of Gahanna, ohiobased DealerPro Training solutions.
"i get e-mails and phone calls from
managers and dealers looking for
help, plus i speak with numerous 20
Groups, dealer associations and dealer
groups to address specifc concerns."
"When it comes to special fnance, they
see me as an outside expert," Goebel
says. "But with nearly all the dealers
that i work with, the role becomes
much more of a trusted advisor. …
They know i really get my kicks out of
PhoTo ©isTockPhoTo.coM / asiaN
jim Ganther is president of Mosaic
compliance services in Tampa,
Fla. "Because of the nature of our
training, we walk a fne line," he says.
"While we train on legal compliance
topics, and i am an attorney, Mosaic
is not a law frm and we do not
engage in the practice of law.
"So we are always fghting the
temptation to give specifc legal
advice, applying the law to actual
situations that arise. it is one thing to
teach people what the law requires,
and quite another to tell a dealer how
to respond to a threatened lawsuit."
however, he adds, "i will say that we
are generally treated with a higher
level of respect than the outside
document-shredding contractor!"
"i have had people call me a
teammate, consultant, adviser — one
guy even called me his sensei," says
Dominion Dealer solutions' randall.
"i am honored when people consider
me a member of their team."
"The level of involvement we provide
to our dealers predicates that we are
truly partners within their store," says
Michael Cassinelli, sales and fnance
trainer for Georgetown, ky.-based
iPs agency. "Despite the growth of
our agency, it is a true compliment to
hear our dealers repeatedly tell us,
'We must be your only account!'" n
9