By Ali Amirrezvani
TECHNOLOGY
©ISTOCKPHOTO.COM/S_JOHN79
TOP 10 WEBSITE FIXERS
Is your website a nice place to visit? Expert offers a 10-point checklist
you can use to supercharge your site and capture more leads.
When
When I'm speaking with dealh
eakin
n
rs
ers at sem nars an conferseminars and
frequ
ences, they frequen ask me
frequently
critique their sites
to critique t heir sit and tell
m
they could
them what t hey cou do betthough
p
ter. So I thought I'd put together
list
a li of 10 best pract
practices to keep
in mind when you're evaluating
your website or looking for ways
to increase online sales.
1. Make Sure Your Site
Loads Quickly: T is is becoming increasingly important for
multiple reasons. Google uses
site speed as a ranking factor
for their search engine results.
Ali Amirrezvani is the president, CEO and cofounder of DealerOn Inc. He has spent the last 10
years helping DealerOn customers dramatically
increase sales and profitability from their websites
and online marketing efforts.
Ali.Amirrezvani@AutoDealerMonthly.com
22
AUTO DE ALE R MONTHLY • SE P TEMBE R 2013
Google's algorithm appears to
penalize websites that load slowly, so websites that load quickly
are more likely to have better
natural search rankings.
Regardless of the search engine optimization (SEO) implications, websites that load slowly are more likely to have high
bounce rates and lower conversion rates. Make sure big f les
like images, auto-play videos
and sounds are used minimally
and that your website provider
builds fast-loading sites.
2. Focus on SEO: Make sure
your website provider employs
search engine optimization in
everything it does. SEO should
be one of the driving forces behind your site. Focus on the
keywords that match what your
customers are searching for
and use those search terms in
relevant content. Also, each vehicle should have its own page
designed specifcally to rank for
inventory search terms. Make
sure your website provider
builds your site using a URL
structure, title tags, and content
to ensure you're ranking as high
as possible.
3. Know What You Can