VOLUME 10, ISSUE 9
SEPTEMBER 2013
8
12
FE ATURES
SPOTTING A FAKE
Review Sites Crack Down on Fake Reviews
32
YOUTUBE
Google's Lindsay Schultz Talks YouTube
8
10
IN THE BEGINNING
OPENING OBSERVATIONS
6
VIEWPOINTS
New Study Uncovers Service Opportunities
16
18
CRM Processes and Tax Relief
DEALERSHIP SPOTLIGHTS
34
SALES PROFESSIONAL OF THE
Paul Adkins, E-CarOne
MONTH
DE ALERSHIP OPERATIONS
26
30
16
INDUSTRY EXPERTS
12
4
10
INVENTORY
20
22
Jennifer Ryan
Serving Up Compelling Vehicle Descriptions
LEASE-HERE, PAY-HERE
Nathan King
Discounting LHPH Sales
ADVERTISING & MARKETING
Paul Potratz
Marketing Maintenance
ACCOUNTING
David Keller
Diversifying Your Operation
LEGAL
Tom Hudson
Te Undercover Attorney
SPECIAL FINANCE
Greg Goebel
Desking Special Finance Deals
BUSINESS DEVELOPMENT
Greg Wells
Making Training Stick
TECHNOLOGY
Ali Amirrezvani
Top 10 Website Fixers
OVER THE CURB
36
OVER THE CURB
Kelly Wadlinger
Te Boutique Dealership
ON THE COVER
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AUTO DE ALE R MONTHLY • SE P TEMBE R 2013