Auto Dealer Monthly Magazine is the daily operations publication serving the retail automotive industry. This automotive publication serves dealer principals, officers and general managers with the latest best practices.
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Learning in the moment develops muscle memory; reviewing it later does not. Many managers rely on mental notes. Tis is a mistake. Address deviations immediately and put the employee back on the proper path. Coaching during the game, not just in practice, is great leadership. 3. TAKE IT TO HEART Let's face it, if your heart's not in it, you're not going to win it. Success takes real commitment, enthusiasm and dedication from dealers and managers. Accentuate the positive and celebrate progress. Talk about the process, track performance and recognize the minor victories that will lead to the major victory. Too many managers don't understand the power of celebrating progress. Employees repeat what gets recognized and rewarded. And you don't always have to throw money at them. Face-to-face recognition and a "nice job" go a long way. Afer all, you are moving in the right direction. Moving slowly at frst is better than going in the wrong direction faster. I learned the power of direction when Ford rolled out the Blue Oval program in 2000. Looking back, I realize it was the emotion that carried us. Ford's program meant big money for our store — about $500,000 a year. If you want to see emotion, cost your dealer a half a million dollars and let me know if he or she gets emotional. We went afer Blue Oval certifcation with tremendous heart and emotion. Everyone was involved and we all knew our role. We mapped everything and followed our COACHING IN THE MOMENT Managers who want to be better coaches have to learn how to coach in the moment. Spend seven minutes each day reviewing, practicing and discussing a single point of focus. Remain focused on that day's training point and watch, listen and redirect the point all day long. You might even set a goal for the day and track it hour by hour. Each day builds on the others and overall execution becomes razor-sharp. If you'd like a copy of the daily focus points we use at AllCall, simply visit our website at www.myallcall.com. processes rigorously, and our dealer principal provided enthusiastic, positive feedback that every employee could feel. Everyone was thrilled when we aced our J.D. Power onsite evaluation. We were moving in the right direction and we just kept going. Te following year, we were automatically certifed. Ten, in 2005, we won Ford's President's Award for the frst time in the dealership's 52-year history. I hope this helps and I wish you success with all of your training. Stick to your processes, develop your employees' skills in real time and fuel the whole thing with passion. Your training will stick and your investment will pay of. special finance leads 100% Guaranteed Exclusive Organic Leads Month to Month Commitment No Sign Up Fees automotive direct mail 100% Exclusive Lists Custom Credit Scores Bankruptcy Mailers All Direct Mail programs include our free call center. We set your appointments and do the direct mail follow up. triggercomplete™ 100% Turnkey for Dealers We make the calls We set the appointments We do the follow up next generation lead service new & used car leads Free Inventory Listing Click to Call You: No Bad Phones 100% Guaranteed Exclusive SEP TEMBER 2013 • AUTODE ALE R MONTHLY.COM 21