VOLUME 10, ISSUE 5
MAY 2013
14
18
FE ATURES
LIKE VS. PLUS
Tech Giants Targeting Dealer Business
18
CRACKING THE CODE
Hackathon Seeks to Redefne Car-Buying Experience
8
10
IN THE BEGINNING
OPENING OBSERVATIONS
6
VIEWPOINTS
24
Removing the Roadblocks
26
Keeping Up With Google
DEALERSHIP SPOTLIGHTS
32
SALES PROFESSIONAL OF THE
Adam Dorn, Mohawk Honda
MONTH
EXECUTIVE Q&A;
22
32
INDUSTRY EXPERTS
14
4
22
RENAISSANCE MAN
One-on-One With Auto/Mate's Mike Esposito
30
36
ADVERTISING & MARKETING
Paul Potratz
New Facebook Ads Target Car Buyers
ACCOUNTING
David Keller
Becoming a Volume-Unit Dealer
FINANCE & INSURANCE
Michael Cassinelli
Te Google Efect
SPECIAL FINANCE
Greg Goebel
4 Reasons Special Finance Processes Break Down
LEGAL
Tom Hudson
Privacy Policies Aren't Just for Show
OVER THE CURB
Kelly Wadlinger
Defending Our Purpose
ON THE COVER
Art by Vince Taroc & ©iStockphoto.com/Mlenny
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AUTO DE ALE R MONTHLY • M AY 2013