Winning team Tegrity works on its pitch to "rebrand salespeople" using profles that
would include elements of sites like Yelp and DealerRater.
a whole diferent business right now than we
were 20 years ago or even 10 years ago."
Jeremy Anwyl, Edmunds' vice chairman,
agreed, but said that change is being driven by
the fact that the vast majority of consumers
shop online before setting foot in a dealership.
"Tat process has changed markedly," he says.
"Now customers can get all that information
Hackomotive judge Tamara Darvish deliberates in the judges' room at Edmunds'
offces in Santa Monica.
[they used to get at the dealership] online."
But several consumer-protection laws, including the Red Flags Rule, as well as privacy
and disclosure rules, stand in the way of the
industry's push to a more web-based transaction model. But Anwyl said the industry can
still work to improve the connection between
what's done online and in the dealership.
"Tere are gaps between the two; they
don't connect," he said.
As for dealers who feel a move to a more
web-based transaction model will one day
cut them out of the equation, Anwyl ofered
this assurance: "Tere is no way people are
going to buy cars without interacting with
the dealership."
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