for the month, Hook says.
Keeping that much inventory in stock
does require shelf space, but the dealership���s
warehouse remains about the same with
enough stock to cover a couple of weeks���
worth of sales. Hook says that���s because
most products sell within 90 days. And if a
product is needed from a vendor two hours
away, or even fve hours, the dealership will
send someone to get it.
���We don���t want a customer to wait on us
with a brand-new vehicle ready to go,��� Hook
says. ���We should be the ones making that
extra efort. Te customer is the focus of our
day, not the interruption of our day.���
Auto dealerships that are willing to likewise invest in their parts and accessories offerings will be joining a multi-billion marketplace on the rebound.
A 2012 Annual Market Report released
in March by the Diamond Bar, Calif.-based
Specialty Equipment Market Association
(SEMA) found the specialty equipment market experienced 5 percent sales growth in
2011, with annual sales totaling $30 billion.
Specialty auto parts manufacturers, ac-
SURVEY SAYS
Larry Hook says Mopar���s Electronic Vehicle Tracking System is All American Chrysler Jeep Dodge of
Odessa���s most popular accessory.
Released in February, AddOnAuto���s annual
Auto Accessories Trend Report analyzed 2012
accessory sales data from 150 dealerships
that utilize the company���s sales system. These
dealerships sold more than $56 million in accessories last year. The following is a list of the top
sellers by volume, revenue and proft.
By Volume
1. Floor Mats
2. Factory Exterior
3. Body Side Moldings
By Revenue
1. Paint Protection
2. Alarms, Remote Starts & Recovery
3. Upholstery
By Proft
1. Paint Protection
2. Alarms, Remote Starts & Recovery
3. Step Bars
cording to the report, sold most of their volume to specialty stores (28.2 percent), chain
stores (17.6 percent) and mail-order companies (17.1 percent), with an estimated 4
percent of products sold through franchised
dealers.
A December 2010 SEMA report titled,
���Infuence of Accessories on New Vehicle
APRIL 2013 ��� AUTODE ALE R MONTHLY.COM
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