ON THE C OV E R
ahead as the segment continues to gain importance in an increasnt
try.
ingly digitized industry.
SOCIAL MEDIA
OCIAL
OCIAL
MANAGEMENT
No trophies were awarded for Social Media Management in the catarded
ar.
egory���s inaugural year. Te results were surprising, especially coned
sidering the combined experience and expertise ofered by many of
anies
the web-savvy companies featured in these pages. Look for a strong
gory
showing in this category in 2014 and beyond.
MOBILE MEDIA
OBILE
Once again, Dealer.com and eBizAutos stand atop the rankings
ler.com
gy-driven
in this key, technology-driven category. eBizAutos is your Diamond
winner for the new Mobile Marketing competition, followed by
d
Dealer.com in second place.
ird-place
Tere was no third-place fnisher this year. But as consumers
r
continue to use their smartphones and tablets to navigate the carhis
buying experience, this category is likely to attract more competitors, more votes and more winners.
D
DI
DIRECT MAIL
AIL
AI
Aspen Marketing stands alone in the Direct Mail category, earning Diamond honors afer failing to fnish in the Top 3 for the past
three years. Te company ofers direct-mail programs designed to
promote new- and used-vehicle sales and drive revenue in the service lanes.
Notably absent from this year���s list is Strategic Marketing, which
won the Diamond award three years in a row starting in 2010, and
@uto Revenue, which won Platinum in 2010 and 2011. Direct mail
remains a signifcant piece of most dealers��� marketing plans and,
despite a shifing focus toward online and mobile marketing, the
category won���t disappear anytime soon.
30
AUTO DE ALE R MONTHLY ��� APRIL 2013
SALES TRAINING
Te Joe Verde Group continued its nine-year run as an award winner in the Sales Training category, claiming the top prize for the frst
time since 2010. Te company has been a Dealers��� Choice Awards
stalwart and is one of only a handful of companies to have taken
home a trophy every year since the inception of the awards.
IPS Agency took the Platinum award this year afer bursting
onto the scene with a frst-place fnish in 2012. Te Gold award goes
to Te Cardone Group, another perennial favorite and the Diamond
award winner in 2011. Tis was the frst time three sales trainers
have qualifed for a trophy since 2009.