1
January 2013
Volume 10, Issue 1
DEALERSHIP OPERATIONS
MARKETING
SERVICE
14
19
32
Bill Hamlin
Mining Your Service Drive for Sales
2012 Sales Professional
of the Year 1
Prepaid Maintenance Plans
30
COMPLIANCE
2
3
28
Amy Peck
Digital Marketing Dos and DonÕts
Jim Radogna
DonÕt Get Caught in a UDAP Trade
Tiffany Kruzer
Ganley Honda
North Olmsted, Ohio
3
Often Overlooked Tool Drives Retenion
INDUSTRY EXPERTS
BHPH
ADVERTISING & MARKETING
VIEWPOINTS
Sales Professional of the Month
David Pair, BourneÕs Auto Center
F&I;
29
Don Reed
PPM: Profit Driver or Loss Leader?
Improved Operations in 2013
Florida Fine Cars More Than a Name
27
Paul Potratz
7 Ways to Reduce Ad Waste in 2013
New Year Offers New Approaches
DEALERSHIP SPOTLIGHTS
24
34
13
LEGAL
OPENING OBSERVATIONS
8
12
SERVICE
IN THE BEGINNING
6
10
Mark DuBois
BHPH Results Complicated by 5 Things
2
Thomas B. Hudson
Are Car Dealers Racketeers?
Mike Cassinelli
Employee Complaints That Could Sink PPM
OVER THE CURB
4
Parting Thoughts
Greg Goebel
The Growing Funny Money Problem
35