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19 24
6 8
28 48
38 40 42 44 46
4
Put Focus on F&I; Training How CRM Has Evolved
IN THE BEGINNING
OPENING OBSERVATIONS What Are You Afraid Of?
VIEWPOINTS Impact Training for Sales and Finance
DEALERSHIP SPOTLIGHTS
BDC Spells Success at Mike Anderson Chevrolet
Sales Professional of the Month Jacque Langlois
DEALERSHIP OPERATIONS
Richard Libin Does Traffic Really Go Up in the Last Week of the Month?
David Missiner When You Must Issue an Adverse Action Notice
4
Phil Barras Who is Responsible for Making Your CRM Perform
Brad Nierenberg Influencing the Shopper
Alan Ram What You're Thinking About is Really Gross
Parting Thoughts Greg Goebel
Unpleasant Surprises 50
5 3
3 4
1 INDUSTRY EXPERTS F&I; Kirk Manzo
Customer Engagement: Your Key to Increasing Product Acceptance
LEGAL Thomas Hudson Free Legal Advice on the Internet
ACCOUNTING Dave Keller
How to Improve Your Accounting Department 5
TECHNOLOGY Ali Amirrezvani
Are You Considering F&I; in Your Digital Marketing Decisions?
ADVERTISING & MARKETING Paul Potratz
2
Why Your Website Visitors Are Not Converting to Leads
SPECIAL FINANCE Greg Goebel
In Search of the Silver Bullet
SERVICE Don Reed
The Primary Mission of a Service Advisor OVER THE CURB
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12 14 16
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September 2012 Volume 9, Issue 9