Auto Dealer Monthly

SEP 2012

Auto Dealer Monthly Magazine is the daily operations publication serving the retail automotive industry. This automotive publication serves dealer principals, officers and general managers with the latest best practices.

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dealership operations / sales training tremendous benefits: 1. It creates a world of urgency. 2. Every customer gets the red-carpet treatment, not just those who come during the last week of the month. 3. Salespeople apply a consistent sales process with every customer. 4. Paperwork can be completed daily, eliminating a crush of work and reducing the potential for errors. 5. The dealer and the salespeople get paid at the end of the week instead of the following month, providing instant gratification and motivation. 6. Salespeople and managers gain a clear picture of daily performance and can adjust strategies accordingly. Do the math. How much more can your dealership make every day? Adopting this new mindsetan urgency to close each day—lets everyone win: the customers, the salespeople and the dealership as a whole. 39

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