1 2
3 4 1
22 28
8 10
DEALERSHIP OPERATIONS CRM
33 34 38
4
Phillip Barras Trendy is Nice, But Don't Forget the Basics
2012 Independent Dealers of the Year Sponsored by SiriusXM
2
Overcoming Used Vehicle Acquisition Challenges
IN THE BEGINNING
OPENING OBSERVATIONS Customers Choose Where to Spend Time and Money
VIEWPOINTS Most Effective Form of Advertising
4 DEALERSHIP SPOTLIGHTS
Sales Professional of the Month Michael Wiseman
Express Auto Emphasizes the R in CRM
Dealership Perspective Courtney Cole Same is Lame
Parting Thoughts Greg Goebel
Leveling the Playing Field for Independents
48 50
July 2012 Volume 9, Issue 7 INDUSTRY EXPERTS LEGAL Thomas Hudson Preparing Multiple Contracts
SPECIAL FINANCE Greg Goebel
A Helium Tank Could Help BHPH
3 Alan Mosher 10 Characteristics of BHPH Customers
ADVERTISING & MARKETING Paul Potratz
Does My Butt Look Fat in These Jeans?
ACCOUNTING David Keller
Service & Parts Profitability F&I;
Kirk Manzo Influence in the Key to Cooperation
TECHNOLOGY Ali Amirrezvani
Online Inventory Marketing Best Practices
SERVICE Don Reed
Since When is Selling a Bad Thing? OVER THE CURB
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