Auto Dealer Monthly

FEB 2014

Auto Dealer Monthly Magazine is the daily operations publication serving the retail automotive industry. This automotive publication serves dealer principals, officers and general managers with the latest best practices.

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By Jim Ziegler ON THE P OINT ©ISTOCKPHOTO.COM/PETESALOUTOS SECOND-HALF COMEBACKS 'Da Man' charts a course for come-from-behind victories against your competitors, the regulators and unscrupulous review sites. Jim Ziegler is president of Ziegler SuperSystems Inc. and one of the industry's most recognizable experts, trainers and speakers. JZiegler@AutoDealerMonthly.com 8 AUTO DE ALE R MONTHLY • FE BRUARY 2014

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