INNOVATIONS
WHAT'S NEW?
Learn more about the latest products
and services to reach the automotive
retail and fnance marketplace.
DYNAMIC DEALER WEB PLATFORM
Haystak Digital Marketing has launched
a new web platform designed to deliver
easy access to dealer websites by car
buyers whether they connect by smartphone, tablet or desktop computer.
The new platform, which was offcially
unveiled at the 2014 NADA Convention,
also includes integrated search engine
optimization and advanced reporting,
comprehensive dashboard analytics
and more, according to the company.
www.haystak.com
CLOUD-BASED PAYMENT DATA
SwervePay Auto is a new, cloud-based solution designed to allow
dealers to reduce service department operating costs and increase
proftability. After creating a customer profle with each initial
transaction, the system can initiate automated text or email messages for future visits. By helping to secure additional business
and providing customers an easy way to authorize repairs, the new
service can boost fxed ops revenue and enhance the customer
experience, according to the provider.
www.swervepay.com/auto
COBALT SURVEYS INVENTORY BROWSERS
A new ebook published by Cobalt, div. ADP Dealer Services Inc., was
designed to tackle dealers' perceptions of how customers browse their inventories. "The 2014 Inventory Shopping Experience Study" includes the results
of a survey of real, in-market car buyers as well as advice for dealers who
wish to maximize their Internet sales leads. The book can be downloaded free
of charge by clicking the "Industry Insights" tab at the company's website.
www.cobalt.com
STANDARD GRADES FOR
AUCTION UNITS
TURNKEY DIGITAL MARKETING
Cactus Sky Digital has announced the launch of a new,
turnkey digital marketing solution designed exclusively for
auto dealers. "Pot of Gold" was designed to scan dealers'
CRMs for dormant prospects, scrub the data, prepare
customized emails and coupon pages and display the
information on a reporting dashboard. New customers can
enjoy one month of free service with a three-month commitment until Feb. 15, 2014, according to the provider.
www.cactussky.com
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AUTO DE ALE R MONTHLY • FE BRUARY 2014
Auto Auction Services Corp. (AASC) has
announced the launch of AutoGrade, a system
developed in partnership with Manheim.
The solution was designed to help dealers
maintain a consistent grading system for auction units while keeping certain vehicle data
confdential. The system is currently available
only to AASC members but will not incur any
additional charges, according to the company.
www.autoims.com