VOLUME 11, ISSUE 2
FEBRUARY 2014
14
18
OPENERS
4
Opening Observations
6
Viewpoints
8
On the Point
Keeping dealer technology honest
Is no-haggle just a big hassle?
Ziegler plots your second-half comeback
16
22
FE ATURES
14
Check Your DMS Bill
16
Ladies' Night
18
The Independent Spirit
22
On the Brink of Innovation
24
Objection Handling for Dealers
26
Give Yourself a Raise
28
Who Can Take Your Place?
30
No More Excuses
Billing errors are more common than you think
Lexus of Massapequa is catering to female buyers
Joe McCloskey swears by his
customer-frst approach
CLOSERS
34
Innovations
36
Vehicle Showroom
38
Legal
40
Over the Curb
New products and services
Four head-turning concept cars
How to safely capture cell phones
Te Year of the F&I; Pro
ON THE COVER
Photo courtesy Lexus of Massapequa (N.Y.)
2
AUTO DE ALE R MONTHLY • FE BRUARY 2014
Dave Winslow makes digital
marketing predictions
How to convince F&I; managers to make changes
Meet or beat industry benchmarks for f xed ops
Proper succession planning
requires full disclosure
Stop overselling your SF customers,
start producing