VOLUME 10, ISSUE 8
AUGUST 2013
8
14
FE ATURES
14
GOING INTO BANKRUPTCY
Closing Deals, Driving Loyalty with Bankruptcy Buyers
IN THE BEGINNING
4
OPENING OBSERVATIONS
6
VIEWPOINTS
DEALERSHIP SPOTLIGHTS
28
30
SERVING UP SALES
Fishing the Service Department for Buyers Is Delivering Five
to Nine Additional Sales per Month for Beasley Ford Lincoln
SALES PROFESSIONAL OF THE MONTH
Mike Smith, Jim Bass Cars & Trucks
DE ALERSHIP OPERATIONS
26
36
2
SOCIAL MEDIA
Steve Hurn
Comments Are King
FINANCE
Jason S. McCarter, John D. Shipman
Keeping the Lights On
AUTO DE ALE R MONTHLY • AUGUST 2013
20
INDUSTRY EXPERTS
8
10
What Generation Gap?
Best Source for Online Leads
10
20
22
24
ADVERTISING & MARKETING
Paul Potratz
Point and Shoot
ACCOUNTING
David Keller
Counting on Service
LEGAL
Tom Hudson
GRIP vs. TILA
SPECIAL FINANCE
Greg Goebel
Te Clock Is Ticking
BUSINESS DEVELOPMENT
Greg Wells
5 Ways to Maximize BDC Leads
ON THE COVER
Photography by Seth Kerechanin