related images along a common
l d
l
theme. Keep in mind that the
board owner must frst enable
contributors by inviting them to
pin along.
What is most amazing about
these Group Boards is the network efect they create. For instance, if you invite 100 users, and
each of them has 100 followers,
you can now potentially expose
your Group Boards to 10,000 Pinterest users. Tat���s because every
time one of your Group Board
collaborators posts to your board,
it exposes the board to all of their
followers.
MEASURE IT
Measuring the success of your
Pinterest eforts is easy, too.
Simply visit a site called Pinl
ll d
puf.com to get a free rating on
your site. Te site ofers a free
tool designed to measure your
popularity on Pinterest, as well
as the value of each of your pins.
PinPuf lists the boards and pins
with the most traction, and provides tips to increase your network. An average PinPuf score
is 32, while scores of 50 or higher
are considered very good.
Another tool you can take
advantage of can be found at PinReach.com. Te site can help you
gauge activity, impact and success.
Pinterest can also help. In
March, the social media site unveiled a new tool called Pinterest
Web Analytics. For dealers, it allows them to see how many peo-
ple are interacting with pins that
originate from their websites. It
also will tell you how many people
have seen those pins, and how
many people visit your site from
Pinterest. For marketing purposes, the tool will even show you a
selection of your most repinned,
most clicked on and most recent
pins.
For those seeking tools to measure ROI, check out Pinerly.com.
Tere you���ll fnd a tool that will
help you measure the efectiveness of a specifc campaign. You
can also use website statistics to
track your referring clicks. Your
CRM can also be used to mea-
sure the source of your leads and
showroom trafc. In fact, if you
purchased your website and CRM
from the same provider, it should
be able to give you a complete look
at the trafc, leads and sales that
come from Pinterest activity.
Te Internet remains a world
in constant change. Te key for
dealers is to stay in tune with
where consumers are spending
their time and adjust online strategies accordingly. Of all of the
social media sites dealers need to
pay attention to, Pinterest is a very
easy place to start. But don���t delay.
Grab your brand today and start
laying out your strategy.
APRIL 2013 ��� AUTODE ALE R MONTHLY.COM
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