Auto Dealer Monthly

APR 2013

Auto Dealer Monthly Magazine is the daily operations publication serving the retail automotive industry. This automotive publication serves dealer principals, officers and general managers with the latest best practices.

Issue link: http://autodealermonthly.epubxp.com/i/117504

Contents of this Issue

Navigation

Page 24 of 62

PA R T S A ND AC CE S S ORIE S Sales,��� found that accessories sales infuenced more than 1 million new-vehicle sales each year. Te report found that 14 percent of new-vehicle buyers planned to accessorize their vehicle and about one-third of them were infuenced to buy a particular model based on the availability of accessories. Te report also found that about 8 percent of new-vehicle buyers were infuenced by seeing an accessorized vehicle. CHOOSE YOUR OPTION Showcasing an accessorized vehicle in the dealership has been a solid sales tool for Adrian, Mich.-based Venchurs Vehicle Systems, which specializes in creating expedition versions of SUVs and trucks, says Mark Merriman, the company���s marketing and sales coordinator. He recalls how an undisclosed dealership���s sales manager said he wasn���t interested in a demonstration Jeep outftted with hardcore of-road items. Tat was until the store���s owner pulled up and asked how he could get more of them. ���We have consignment vehicles on the The top-selling accessories at Tennessee���s Knoxville Toyota include window tint, paint protection, wheels and tires, and leather interiors. The store averages between $700 and $900 per passenger vehicle in accessory sales, and averages about $1,200 to $1,500 on trucks. lot so people can see what���s on them,��� Merriman says. ���You can have pictures and talk about it all you want, but when they actually see it, that triggers it.��� From Merriman���s observations, it seems that regional trends tend to drive the decisions behind acquiring accessories. In the Southwest, for example, consumers have Joe Verde Sales & Management Training, Inc. 2013 Dealers��� Choice Award Winner 0 �� Diamond Level Award For Sales Training �� Joe Verde Voted 1 Training Company Again! # Why Why? Because we have all the training you need to grow! #1 Virtual Training www.JVTN.com #1 Live Training Workshops Sales & Management GET CONNECTED Increase Your Sales Now! Call 1-866-455-8144 Today Or go to: joeverde.com/adm Get Joe���s Free Book SC: 12370 20 AUTO DE ALE R MONTHLY ��� APRIL 2013 Auto Dealer Monthly readers are the most informed automotive dealers in the nation. To advertise in the next issue of Auto Dealer Monthly, contact Anna Hildebrandt at 888-300-8844 today!

Articles in this issue

Links on this page

Archives of this issue

view archives of Auto Dealer Monthly - APR 2013