PA R T S A ND AC CE S S ORIE S
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AUTO DE ALE R MONTHLY ��� APRIL 2013
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Venchurs Vehicle Systems specializes in creating ready-to-assemble equipment packages dealers can sell to
consumers. The company also provides dealers with display vehicles like this Toyota FJ Cruiser.
hicle Tracking System (EVTS) developed
by Mopar, the accessories division of the
Chrysler Group. Hook says the product penetrates at a 50 to 60 percent clip each month.
He adds that the product���s three protection
packages Mopar allows his F&I; ofce to
upsell, which can include anything from a
one-year service plan to concierge services
and 24/7 emergency dispatch, also provide a
boost to his dealership���s bottom line.
Te device ofers GPS tracking to help
customers recover a stolen vehicle as well as
track other vehicle behavior. For example, if
a young driver exceeds 60 mph, the system
will send an e-mail noting the fast driving,
Hook says. Te EVTS also has been a boon
for the dealership, because it can signal
if there���s a vehicle being driven of the lot
when it shouldn���t be. It also notifes Hook
if a vehicle is being driven beyond a preset
circumference.
In February, All American, which consistently ranks in the Top 10 for Ram truck
sales nationwide, averaged about $660 per
vehicle in parts and accessory sales. Tat
added up to $47,000 in additional revenue
BUILD LASTING VALUE
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