TECHNOLOGY
By Ali Amirrezvani
ACCESSORY TO PROFITS
Taking your parts and accessories department online can bring in business
ues
from all over the country, but there are several key issues to consider.
Te ca dealers I talk to at the various conferences and seminars I atcar
ca
te a
e
tend and host are always interested in learning about new trends in the
in
indust
industry. Tey ofen bounce ideas of of me to get my input. To me, the best
n
de
dealer
dealers I���ve worked with are the ones curious about what���s new and excitin but
n
e
ing, bu they are also very thorough in understanding the complete picture
e
of any major investment of their time and energy before they actually move
fo
forwar
o
forward with it.
rs
I would estimate that once every two weeks or so, one of my customers
ld
or prospective customers will ask me my thoughts on whether they should
ce.
add parts and accessory sales to their dealership���s existing online presence.
ent
We have seen many of our customers have fantastic success creating content
ent
for the service department
ns,
side of their f xed operations,
Ali Amirrezvani is the president,
ries
but the parts and accessories
CEO and co-founder of
popiece is a much trickier propoDealerOn Inc. He has spent the
last 10 years helping DealerOn
ing.
sition for online marketing.
customers dramatically
Here are a few unique chalincrease sales and profitability
from their websites and online
ories
lenges for parts and accessories
marketing efforts.
that aren���t issues for the variAli.Amirrezvani@
tment
able ops and service department
AutoDealerMonthly.com.
sides of the dealership:
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AUTO DE ALE R MONTHLY ��� APRIL 2013